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As many of you know, I enjoy connecting with farmers from diverse corners of the globe, walking around in crops, and learning something new.

During these walks, you sometimes learn things you never considered.

For example, during one walk, I learned that some farmers wait up to 2.5 months to receive soil sample results from the closest lab. That is a far cry from Salinas and Yuma, where we sometimes get results on the same day.

Excitingly, new technologies are on the horizon that could significantly reduce waiting periods for everyone from days to minutes and cut costs from tens of dollars per sample to nearly a dollar per sample. This has the potential to reshape many organizations' Standard Operating Procedures (SOPs), offering a promising future for the industry.

The other impact is that we know from the last few years that machine learning (ML) and artificial intelligence (AI) need much more data than we have from traditional data collection. Lower costs and faster collection allow for more data without changing the costs.